The FDA Doesn’t Regulate the Word “Natural”

Sunday, May 6, 2012
Posted in category Food Freedom

I’ve always chuckled at how Kashi was placed upon the throne of “natural” cereals. People trusted the brand name and swore they were “eating healthy” if they were eating Kashi. A “natural” cereal, however, is a bit of a stretch – it is sort of like saying there is a natural soda or a natural Twinkie. That said, Kellogg’s Kashi brand has received some bad press lately.

The controversy went viral a week ago after a Rhode Island grocer tacked a note to one of his store shelves, telling customers he wouldn’t sell the cereal because he found out the brand used genetically engineered, non-organic ingredients. Photos of the note began popping up on Facebook pages and food blogs as some consumers claimed Kellogg was misrepresenting its cereal.

The soy in Kashi cereals comes from soybeans that have had a gene inserted to protect the soybeans from the herbicide Roundup, which kills weeds.

Kashi has done nothing wrong, says David DeSouza, Kashi general manager. “The FDA has chosen not to regulate the term ‘natural,’ ” he says. The company defines natural as “food that’s minimally processed, made with no artificial colors, flavors, preservatives or sweeteners.”

The word “natural” is one of the most abused words in the marketing orbit. After all, looking at the definition above, wouldn’t packaged rattlesnake poison qualify as “natural?” The Big Food, corporate state conglomerates are mighty good at maneuvering within FDA guidelines and intentionally misrepresenting their products while banking on the ignorance of consumers. In the end, however, I blame the consumers who refuse to take accountability for the acquisition of simple knowledge on food matters and thus doom themselves to perpetual ignorance and self-imposed serfdom.


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5 Responses to The FDA Doesn’t Regulate the Word “Natural”

  1. Jason Kelly says:

    May 7th, 2012 at 9:31 am

    I wouldn’t lay all the blame at the consumers’ feet. We have all been instructed for decades that our overlords are protecting us, and that agencies like the FDA ensure “food safety”, etc. People have been swindled into a false sense of security. It’s just another demonstration of how government “solutions” actually worsen the supposed problems they purport to address.

  2. M. Terry says:

    May 7th, 2012 at 1:58 pm

    Walk down the cereal isle at the local market or health food store and see how may “natural” cereal products you can find. Then check out how many are infused with “natural” “corn sugar”…

  3. Karen De Coster says:

    May 7th, 2012 at 5:49 pm

    Jason – I’ve referred to the FDA, often, as a terrorist organization, and a criminal organization. That should tell you where I place the blame. But, as I wrote, the consumer has a responsibility to sort out this simple stuff at the personal level. It’s hard to feel empathy for people who insist on being perpetually ignorant.

  4. jeannie queenie says:

    May 7th, 2012 at 10:50 pm

    The FDA doesn’t even regulate or approve of any eyedrops used before and after cataract surgery, thus making them pretty damn useless as an agency. Don’t know what is worse…no real oversight or ridiculous lying about what constitutes ‘natural’. One thing is for damn sure, they are ‘naturally’ nucking futz.

  5. david roos says:

    May 9th, 2012 at 10:42 am

    yes, by all means vilify kashi, one of the few food collections (cereals, granola bars, etc) that isn’t utter garbage, while crap like captain crunch and frosted flakes get a pass because they have a beloved mascot to pander its 90% sugar content. ffs.

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