The Emerging Market for CupcakesTuesday, March 15, 2011
This topic just won’t go away. It’s not my fault – really! A Detroit-area company, Just Baked, is going to expand. It is taking its cupcakes to the rest of the nation. As we know, this is a wonderful time for a cupcake bubble. Here is a snippet from another article on the topic:
The retail program will provide six of Just Baked’s top flavors in a two-pack for grocery stores. Those flavors include: Vanilla Stuffed, Chocolate Stuffed, Chocolate Dream, Red Velvet, Carrot and Cherry Chip. The two-packs will run $3.99 retail and will be in grocery stores throughout the Midwest beginning in May, 2011 and nationwide by the end of the year.
“We wanted to provide the Turkins and Just Baked with the additional capital, resources and retail expertise they need to grow and succeed,” said Zilko. “We truly believe Just Baked is an incredible brand in an emerging market and will be a huge hit in area grocery stores and in other markets beyond Michigan. We look forward to offering the financial and intellectual resources to build Just Baked into a national household name.”
That is probably the worst abuse I have ever seen of the term “emerging market.” At $3.99 per 2-pack, these will be a bargain compared to the $4 – $5 gourmet cupcakes that have been usurping the public’s attention.
Dear Skip Oliva: how come my cupcake correspondent wasn’t on this story?