The Emerging Market for Cupcakes

Tuesday, March 15, 2011
Posted in category Boom-Bubble Phenomenon

This topic just won’t go away. It’s not my fault – really! A Detroit-area company, Just Baked, is going to expand. It is taking its cupcakes to the rest of the nation. As we know, this is a wonderful time for a cupcake bubble. Here is a snippet from another article on the topic:

The retail program will provide six of Just Baked’s top flavors in a two-pack for grocery stores. Those flavors include: Vanilla Stuffed, Chocolate Stuffed, Chocolate Dream, Red Velvet, Carrot and Cherry Chip. The two-packs will run $3.99 retail and will be in grocery stores throughout the Midwest beginning in May, 2011 and nationwide by the end of the year.

“We wanted to provide the Turkins and Just Baked with the additional capital, resources and retail expertise they need to grow and succeed,” said Zilko. “We truly believe Just Baked is an incredible brand in an emerging market and will be a huge hit in area grocery stores and in other markets beyond Michigan. We look forward to offering the financial and intellectual resources to build Just Baked into a national household name.”

That is probably the worst abuse I have ever seen of the term “emerging market.” At $3.99 per 2-pack, these will be a bargain compared to the $4 – $5 gourmet cupcakes that have been usurping the public’s attention.

Dear Skip Oliva: how come my cupcake correspondent wasn’t on this story?

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2 Responses to The Emerging Market for Cupcakes

  1. liberranter says:

    March 16th, 2011 at 2:16 am

    A Detroit-area company, Just Baked, is going to expand.

    And if the local Detroit media are like those in any other dying U.S. city that puts all of its brittle economic eggs in one tiny, leaky basket, they’re no doubt all agog at the idea. I’m sure they’re citing some pulled-out-of-their-asses statistics on the number of jobs this “expansion” is sure to create for Detroit (probably no more than a few hundred, tops), along with some other bogus statistics about the “tax revenues” such an “expansion” will bring in.

    But Detroit is a city undergoing an economic renaissance in comparison to my dear hometown of Tucson. The same straw-grasping media idiocy takes place here, only on steroids by comparison with anywhere else. Two one-week annual events represent this city’s economic hopes, dreams, and lifeblood: a Gem Show each January and a golf tournament each March. Unfortunately, the former may not take place next year, the ongoing economic collapse having dealt pretty lethal blows to the retail jewelry trade, and the coordinators of the latter have announced that the tournament is not coming back here next year, or ever again due to consistently negative feedback about the Dove Mountain Golf Course from the pro golfers who usually compete here (and probably to the unglamorous treatment of VIPs by the city). By comparison, a cupcake factory would represent a granite pillar of long-term economic stability.

    F***ing pathetic.

  2. Asia Brann says:

    December 12th, 2012 at 1:06 pm

    I’m out of college, but only working part-time, so I started babysitting regularly for some friends-of-friends. I babysat only a little in high school, since I had another job, but I’ve always enjoyed working with kids.

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