Start Cooking Again

Sunday, February 22, 2015
Posted in category Food Politics

Here is a high-level sketch of Michael Pollan’s take on supermarkets, and how and why they become a very important conduit from Big Food-Big Agra to your mouths, especially as it concerns marketing to children. This short video includes a very informative discussion, set in a supermarket, between New York Times food writer Michael Moss, author of Salt Sugar Fat, and Michael Pollan, author of one of the most important books of our generation, The Omnivore’s Dilemma.

Especially see their take on a hyper-processed food such as Lunchables, a non-food that carries the motto, “never be bored again.” These types of hyper-marketed non-foods offer children a seeming “empowerment” while selling ultimate convenience for their parents. As Michael Pollan likes to note, and note often, our generation of Americans continues to “outsource food preparation to corporations.”

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