Sheeler’s Great Work

Sunday, October 31, 2004
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This month, I finally got to see the Charles Sheeler photography exhibit at the Detroit Institute of Arts. For those who aren’t familiar, Sheeler’s work was quite often along the lines of industry, and most notably, the famed and fabulous Ford Rouge plant here in Southeastern Michigan.

In the fall of 1927 Charles Sheeler was commissioned to photograph the Ford Motor Company plant in Dearborn, Michigan, often referred to as the Rouge plant. With the launch of the new Model A, automobile production began that same year. Sheeler’s Rouge commission was part of a $1.3 million advertising campaign to generate excitement and public interest in a new modern automobile and powerful new plant. Sheeler

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