Return to the Planet of “No Judgment”Thursday, September 15, 2011
Earlier this year I wrote an article about the inane Planet Fitness chain and its commitment to making sure you don’t judge anyone within its walls. Planet Fitness advertises its “Judgment Free Zone” – a registered trademark, and don’t make me laugh – as a place where “members can relax, get in shape, and have fun without being subjected to the hard-core, look-at-me attitude that exists in too many gyms.” It seems that even Jon Stewart has caught on – see his great sendup of Planet Fitness as Jason Jones talks to a guy in Pennsylvania who got kicked out of Planet Fitness for being too hardcore. Joe Pulcinella of Iron Sport Gym confirmed this with me; the guy joined Iron Sport after he really did get booted from Planet Fitness.
Also see Iron Sport Gym’s terrific mockery of the Planet Fitness model.