REI Opts Out of Mad Friday

Tuesday, October 27, 2015
Posted in category Uncategorized

I guess there won’t be any riots at REI this coming Black Friday, so all cameras are on Walmart. The store is closed and employees have the day off.

REI is taking direct aim at the frenzied consumerism that dominates the holidays with a message to do the exact opposite of what Black Friday demands.

What a great way to buck the status quo.

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