Post-Boom Bubble Businesses Rise From the AshesMonday, August 9, 2010
I chuckle at the unsustainable business models that materialized during the Boom, only to go Bust shortly after the Downslide, only to sometimes return – in worse form – after the media hype and government lies sold the masses on the story that we are on the way back to economic prosperity. Crocs have been dying. PB Loco is all but smothered. Cold Stone had to move in with Tim Horton to keep some stores open. Cereality died before it reached puberty. And pricey, huge cupcakes are emerging as a frontrunner for all that’s imbecilic in the world.
Now there’s a great, new place to blow your fiat money by using your credit cards before they close out your account – Sweet Frog. Yogurt taps for adults. And itty bitty pieces ‘n things to put on top of your kiddie treat. Candy, cereal, sprinkles, agave syrup(!), etc. And the interior of the place looks like a child’s bedroom or daycare center playroom. Or even a dumbed-down public schoolroom. As is often the case, bubble business tend toward the juvenilization of the amusement-seeking masses who like to be treated like children and entertained by childish services that cater to that need.
Sweet Frog (next door to Escafé) has ten yogurt taps. Pick your size and your flavor – mango, cake batter, cookies and cream, blueberry, New York cheesecake – and fill it or mix it up as you please. Then comes the fun part: the toppings smorgasbord. Sweet Frog has pretty much every type of candy imaginable, a delicious assortment of fresh fruits, and more unique options such as Agave syrup and cereal. The best part is you get to assemble your own, so no more feeling shameful as you ask the server to add a few more snickers, please. Your cup is weighed at checkout for 39 cents an ounce.
And most notably, this cup of sugar topped with sugar is ……. er, low-fat. Weee! Gotta get that sound bite in!
Thanks to Skip Oliva for the tip. To understand the effects fiat inflation has on society and behavior, see Jorg Guido Hulsmann’s Cultural and Spiritual Legacy of Fiat Inflation and Thomas Mann’s Disorder and Early Sorrow.