Marketing Convenience to Millennials

Wednesday, July 24, 2013

Out of the dark ages comes Hot Pockets, that wonderfully artificial chemical device laced with food. This Bloomberg headline really cracks me up when it mentions “mature” and “millennials” in the same sentence, and the article photo is a millennial posing with a oafish Hot Pocket cartoon character. Here’s a fun blog and poster that deconstructs Hot Pockets.

While I’m on the subject, check out this story on Dannon yogurt and carmine, a coloring agent made from crushed beetles. Ignore the CSPI actions, but that aside, the use of food dye by the Industrial Machine is oftentimes troubling.¬†This is from Wikipedia:

To prepare carmine, the powdered scale insect bodies are boiled in ammonia or a sodium carbonate solution, the insoluble matter is removed by filtering, and alum is added to the clear salt solution of carminic acid to precipitate the red aluminium salt, called “carmine lake” or “crimson lake.” Purity of color is ensured by the absence of iron. Stannous chloride, citric acid, borax, or gelatin may be added to regulate the formation of the precipitate. For shades of purple, lime is added to the alum; thus, the traditional crimson color is guaranteed not only by carminic acid but also by choice of its chelating metal salt ion.[3]

Carmine may be prepared from cochineal,[4] by boiling dried insects in water to extract the carminic acid and then treating the clear solution with alum. Other common substances such as cream of tartar, stannous chloride, or potassium hydrogen oxalate can also be used to effect the precipitation, but aluminum is needed for the color. Use of these chemicals causes the coloring and animal matters present in the liquid to be precipitated to give a lake pigment. Aluminum from the alum gives the traditional crimson color to carminic acid precipitates, which are called carmine lakes or crimson lakes. This color is degraded by the presence of iron salts. Addition of lime (calcium) can give carminic acid lakes a purple cast.[3]

Starbucks, earlier this year, made a statement that the company would stop using carmine.

Be Sociable, Share!
You can leave a response, or trackback from your own site.

Leave a Reply