Malt Liquor Ads Are “Racist”

Tuesday, July 7, 2009
Posted in category Uncategorized

I see these billboards on the way to work every day. Billy Dee Williams and Colt Malt Liquor: “It works every time.” They are great ads and Billy Dee is still cool.

Put off by a recent spat of billboards around the city that feature actor Billy Dee Williams touting malt liquor with the phrase “works every time,” the City Council on Tuesday began looking at ways to regulate billboard advertising.

Detroit Councilwoman JoAnn Watson complained that she does not see these billboards in the surrounding suburbs. Here’s her statement on that: “It’s an issue of racism and perversity.” What a nutcase.

Well, true, this billboard only appears in the city and not the ‘burbs. How dare we be honest and admit that white people generally don’t like malt liquor and thus they are not a target market for the product. Burton snowboards and Birkenstocks are not marketed toward black folks because they are generally not buyers of those products. Why does everything always have to be drawn and analyzed along racial lines, and made into some corporate conspiracy against blacks?

Hey, I just remembered that I liked Mickey’s malt liquor when I was about twenty-ish. The green, barrel-shaped, wide mouth bottle was marketing genius.

Be Sociable, Share!
You can leave a response, or trackback from your own site.

4 Responses to Malt Liquor Ads Are “Racist”

  1. James Lloyd says:

    July 7th, 2009 at 3:53 pm

    Isn’t Mickey’s the beer with clever word play in the cap? Something like
    Assininny: an easily offended politico, turned crusader of stupid.

  2. Gary Barnett says:

    July 7th, 2009 at 4:52 pm

    I
    have an idea. I used to be a “brown ale” snob and even made my own. I travelled to England and sampled different ales in many pubs. Why not lobby government to force all ale manufacturers to market these beautiful brown ales to the “black folks”, and force all malt liquor manufacturers to market to us “white folks”? Just think, the result would be just as successful as all other government dalliances into the marketplace; a total failure! The worst part: All the beer manufacturers would go bankrupt and then I would die of thirst!

  3. Craig says:

    July 7th, 2009 at 5:27 pm

    I bet the city council is jealous, BIlly Dee states, “It works every time.” , something that can NOT be said about the city council!

    Oh no! something works! Quick, eliminate it any references to the dirty word!

  4. Shannon says:

    July 7th, 2009 at 7:42 pm

    Invent a problem then create a harmful solution.

Leave a Reply