Krispy Kreme With a British AccentSaturday, June 11, 2011
What is more astonishing is the way each new store is received. When Krispy Kreme opened its most recent outlet in Cardiff in April, its 46th in the UK, more than 1,000 people queued for two hours for a doughnut. One couple even camped overnight at the front of the queue.
May Krispy Kreme fare better in the Brit bubble than the company did in the US bubble.