It Ain’t Honey, HoneyWednesday, November 16, 2011
By now, the word is out on honey – that most of what consumers buy ain’t really honey at all. Even the Food Safety News can occasionally run a good article – “Tests Show Most Store Honey Isn’t Honey.” After testing honey sold in grocery stores that was found to have little or no pollen, this was the most interesting (and predictable) test result:
Bryant found that every one of the samples Food Safety News bought at farmers markets, co-ops and “natural” stores like PCC and Trader Joe’s had the full, anticipated, amount of pollen.
In other words, real honey. This is why I only buy my honey from non-FDA approved, local beekeepers. The pollen is removed from mass-produced honey because processed honey lasts forever on the shelves and it looks crystal clear, and this lures uneducated consumers who purchase food based on surface visuals. Cheap marketing trumps reality, and unfortunately, due to the lack of basic food education within the populace, the aesthetics of food eclipse the actual health consequences of that food.