Desperation Move for the Empty Calorie Complex

Tuesday, August 11, 2015
Posted in category Food Politics

The “Global Balance Energy Network.” No, this is not a commie-style, climate change coalition, though the name has that kind of ring to it. This is a new organization funded by Coca-Cola that intends to counter the current backlash against the beverage giants by redirecting the focus of consumers from the quality of their food and toward their apparent lack of exercise. The food and beverage you consume is not the problem, and they intend to produce the “science” to prove it.

The video is marketed perfectly: upbeat, pleasant, jazzy music, and a scientist selling the story that there is “no compelling evidence” that one’s poor-quality food choices cause one’s weight and health issues. The man in the video is Steven Blair, PED, FACSM, a Professor in the Department of Exercise Science in the Arnold School of Public Health at the University of South Carolina. That he’s a mouthpiece for “public health” sends a clear message that he is a paid-for shill for the Industrial Food Machine. And then, am I not supposed to notice, or say, that this Professor of “exercise science” is obese?

Sales of sugar-laden sodas have been declining steadily for years and the beverage giants are scrambling to reinvent their products and dodge the blame for health risks associated with those products. PepsiCo just announced that it is killing off aspartame in its diet sodas, as consumers, better educated by way of online access and social media, are starting to avoid the industrial food machine’s aspartame and high fructose corn syrup. To that, a PepsiCo Senior Vice-President says that “consumer demand is evolving.”

From the New York Times article, to quote:

The beverage giant has teamed up with influential scientists who are advancing this message in medical journals, at conferences and through social media.

This Global Balance Energy Network organization is a coalition of corporate-state beverage giants, scientists, and media organs that is planning to collect data on “energy balance” and sell their accumulated lies and sham science to defend their fake food empires. Blair says, ”we have to get the right information out there…” and ”we’ll be reaching out to media…” And I’m sure they will, using all of the wealth, power, and position of the government-business alliance that props up their industrial food empire.

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One Response to Desperation Move for the Empty Calorie Complex

  1. Dwatney says:

    August 11th, 2015 at 12:32 pm

    If we track his eye blinks, I wonder if they say, in Morse code, “I am so full of crap, but I really needed the money for a new beach house”

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