I have written often on the silliness of the whole cupcake craze that has swept America in recent years. My earliest cupcake-bashing post goes back to 2009. Finally, folks are declaring that the cupcake craze was indeed a bubble and it was indeed ludicrous. Yahoo writes, “More Evidence That the Gourmet Cupcake Bubble Has Popped.” Forbes [...]

Pizza Hut “crazy cheesy crust.” More dumbed-down infantilism for the adult masses. “16 semi-circles of cheese that can be pulled off and eaten separately” ?? And it ain’t just Americans. Pizza Hut has also offered variations of the cheese-stuffed crust with pepperoni and other toppings hidden inside. Fast-food fanatics may also notice that the latest [...]

Here it is, for all of those adults who relish and glorify the cereal life. A gathering of greatness.

Don’t blame the people at General Mills – these marketing types are near brilliant, and they know exactly what they are doing. An article in Advertising Age showcases the effort on the part of the cereal maker to appeal to the American adult juvenile set. The percentage of Lucky Charms consumers who are adults has [...]

There is a funny article in MedPage Today: “Kids Today Are Really Different.” The thesis of the article is essentially a psychobabble way of saying that a lot of folks just don’t grow up anymore. As usual, the solution offered is more government programs (on a global level) and more quasi-governmental academic experts to fix human [...]

The Brit press loves to make fun of stupid Americans wearing stupid shoes. Here they go again on Crocs. The new shoe design? Still hideously childish.

Conan tweets on cupcakes. See my cupcake archive.

Sprinkles, a chain that sells gourmet cupcakes for the perpetually adolescent crowd, is coming out with the 24-hour diabetes cupcake vending machine. I wonder if the company will soon be a sponsor of the ADA? The gentleman in the video below, a boom-bubble cupcake entrepreneur, calls the cupcake a vehicle for instant gratification. No kidding! Look [...]

What a wonderful Groupon-type thingy for the adolescent Mickey D’s adherents who can’t give up their child food – even when they have their cupcakes. Introducing the hamburger cupcake (macaron?). This is the sort of thing I used to make with Play-Doh as a kid. But now, in the age of never growing up, it’s [...]

Here is an article in the Washington Post, believe it or not, describing America’s infatuation with the cupcake: “The Psychology of Cupcakes.” “Cupcake culture has been iconic in the U.S. for 100 years,” says Steve Abrams, co-owner of New York’s Magnolia Bakery. American recipes for cake baked in small cups and the term “cup cake” [...]