Borders Books Go Boom

Monday, July 18, 2011
Posted in category Business

I first wrote about Borders being in trouble in 2008, in 2010, and then again in 2011. Borders just announced its intentions to liquidate.

Borders’ liquidation is a concrete sign of the rapidly shifting market for book sales. Borders was a victim of industry dynamics, exacerbated by a number of strategic errors, an insatiable desire to expand and rapid executive turnover.

The insatiable desire to expand – or malinvestment – on the part of this once great chain was its ultimate ruination. We can point at the executives and blame them all day long, but in the credit circus-boom environment, an executive who did not follow along with the extraordinary popular delusions and madness of crowds did not last very long in his job. I know an executive who left there in 2004 because he could smell the ashes.

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One Response to Borders Books Go Boom

  1. Kenny Rose says:

    July 18th, 2011 at 6:14 pm

    Good article. Being a publisher, I do not see how all of them stay in business on a national level.

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