Big Pharma Disclaimers

Friday, June 7, 2013
Posted in category Big Pharma

I get a kick out of the Big Pharma commercials that intersperse the need for prescription drugs with images of ‘happy happy’ moments that reflect a joyful life. The message is that drugs = vibrant and carefree. This “low T” ad for Axiron uses images of macho guys playing baseball, which is great marketing for men with low testosterone. As Jay Leno pointed out on his show last night, the 60-second commercial consists of two parts: 13 seconds explaining the benefit of the drug, and this is followed by 42 seconds of warnings and disclaimers. But of course, as the ads say, ask your doctor if you need to be on this drug…

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2 Responses to Big Pharma Disclaimers

  1. Aaron says:

    June 8th, 2013 at 2:22 am

    I have a theory that the disclaimers on TV commercials are there as a legal loophole so they don’t have to put all of them on their magazine advertising, which is likely more effective for them. ¬†These TV ads always seem to say “See our ad in X magazine.”

  2. Doug McGuff, MD says:

    June 20th, 2013 at 10:13 am

    “Ask your doctor if diet and exercise are right for you” is my favorite line to use on patients. ¬†”Oh, and if you can’t get an erection, that is nature’s way of telling you that you aren’t healthy enough for sexual activity” is my next most favorite.

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