Ads of Yesteryear

Saturday, December 25, 2010
Posted in category political correctness

Couldn’t resist this one. I love these old, un-pc ads. The cigarette and sexism ads are always my favorites. (Though I doubt the authenticity of some of these ads.)

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4 Responses to Ads of Yesteryear

  1. Alex says:

    December 25th, 2010 at 7:51 pm

    Nothing inauthentic about them at all, Karen! You can find ads like this and more in the “All-American Ads” series on 20th Century print ad history.

    You learn more about any people through their commercial advertising than fine art (if I do say so myself as a former print ad guy). The sexism of the ads is due, I feel, from a great deal of them seeming to be from around the WWII and post-WWII era, where society was trying to psychologically adjust millions of returning men to a society where women got used to doing industrial labor outside the home. Thus, in a decade, we went from Rosie the Riveter ideal (40s) to the home-bound June Cleaver image (50s).

    Because of cultural context, I can laugh off the cartoonish racism and sexism of most of the ads. However, the French ad was highly disturbing (“One woman, one pipe, one pullover”). It seemed to be a fashion ad for rapists and molesters (or, in the case of that ad, both rolled into one). The Loves Baby Soft ad channeled JonBenĂ©t Ramsey years ahead of time, and to my eyes was also perverted; seemed to be playing to the 1970s Bill Wyman/Roman Polanski crowd that probably stood in line for hours to purchase second and third tickets to see Brooke Shields in “Pretty Baby.”

  2. cousin lucky says:

    December 26th, 2010 at 5:18 pm

    Thank You, Ms De Coster!!

    We humans, when we are young, are influenced beyond our wildest dreams by the images that are crammed into our heads!! I am an old man so the images do not offend me but I know some of the younger members of my family who would be very upset by some of them! ( I can hear those ” stupid men ” comments from here. )

    What these ads say to me is that as a species we are still very primal in our conceptions of reality and very in love with our multitude of delusions!!

  3. Sal says:

    December 27th, 2010 at 10:44 pm

    I like this old black & white Flintstones ad for Winston cigs….Classic

  4. Alexis says:

    December 28th, 2010 at 9:01 pm

    This is too funny! I love these old ads. If you’re ever in the mood to browse and browse, the guy at Retrospace has amassed a plethora of these vintage ads, and he especially loves the sexist ones. It’s great fun.

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